HomeHandicraftHow one can Write an Etsy About Web page (Template & Examples)

How one can Write an Etsy About Web page (Template & Examples)


Whether or not you will have an Etsy store, web site, or simply want a bio for promotional functions, there’s a proper means and a mistaken solution to write an About part.

 

This text shares the proper means and a few huge DON’TS I’ve come throughout.

 

 

Why would someone learn an About web page?

Most customers learn an About part or web page as a result of they’re within the vendor’s merchandise however wish to be persuaded, a technique or one other, to purchase or to not purchase.

 

It could be that the merchandise haven’t fairly bought themselves, or that the patron has checked out a number of Etsy outlets and is making an attempt to decide on between two opponents.

 

They’re trying to find extra details about a enterprise to both put them relaxed and encourage them to purchase, or to behave as an indication that they shouldn’t purchase.

 

Maintain this in thoughts as you write your About textual content.

 

This isn’t a spot to inform your life story or share random info.

 

It’s a spot to construct belief and share data that may assist promote customers in your merchandise/enterprise.

 

 

How do you write a good Etsy About web page/part?

To jot down a great Etsy About part, you need to attempt to make a reference to the reader.

 

Most individuals are studying it to attempt to decide if what you are promoting is a match for them. And what tells them it’s a match? Feeling a connection…like they’ve one thing in widespread with what you are promoting.

 

A great About web page retains the goal market in thoughts.

 

Though it’s about what you are promoting, it ought to be client targeted. What does your goal market need to examine? How will you share data in a means that’s attention-grabbing to your goal market?

 

It’s virtually not possible to put in writing content material that connects if you happen to don’t know who your goal market is (it’s like making an attempt to purchase a present the recipient will LOVE, with out figuring out who the recipient is).

>> Right here’s a information if you happen to need assistance figuring out your goal market.

 

 

How one can write an Etsy about web page (5 issues to incorporate)

To jot down an Etsy About part or web page, take into account the vital data your goal market is searching for. In the event that they’ve considered your merchandise, and are on the fence about shopping for, what do they should learn to nudge them in direction of shopping for?

 

It’s vital to remember, your Etsy store exists to promote your merchandise.

 

Every thing in your store, together with your About part, ought to assist make gross sales.

 

Think about together with these 5 parts to encourage customers to purchase.

 

 

1 – A Connector

Your About part is about what you are promoting, but it surely’s vital to discover a solution to make it concerning the reader. They’re studying the part as a result of they need to understand how what you are promoting and/or merchandise relate to them.

 

What does what you are promoting/merchandise/model have in widespread along with your customers?

 

The individual studying your Etsy About part is clearly looking for the merchandise you promote.

>> What’s it they care about most relating to that product?

 

For instance:

  • Jewellery – does your goal market care most concerning the fashion of knickknack (e.g. retro, or punk, or boho, and so on.), the supplies used (e.g. 24K gold, or therapeutic crystals, or recycled supplies, and so on.), or the which means of the piece (e.g. a appeal bracelet for BFFs, or stamped jewellery containing a message or vital phrase), and so on.?
  • Artwork – does your goal market care most concerning the colours, or the medium used, or the story the image tells, the décor fashion it follows, or the dimensions, and so on.?
  • Candles – does your goal market care most concerning the container, or label, or scent, or components, and so on.?

 

As soon as you identify an important issue, take into account how one can join with readers primarily based on it.

 

>> Why does your goal market care most about that issue?

 

For instance, If I promote 24k gold and sterling silver jewellery, why does my goal market care about these supplies? It could be they recognize the standard of the supplies and that they don’t lose their worth.

 

>> How will you incorporate what your goal market cares about, into your story?

 

For instance, I’d need to inform the a part of my story that creates a connection to “high quality” and “worth”. That is likely to be a narrative concerning the items my grandma handed on to me and the way they’re nonetheless in nice form or nonetheless worthwhile. Or how sick I’m of all a budget jewellery being bought in fast-fashion shops that don’t last more than a 12 months.

 

Additionally, take into account what your goal market cares about most relating to the companies they help.

 

That is likely to be:

  • Good communication and nice customer support
  • Preserving their {dollars} inside their group and supporting native companies
  • Realizing the enterprise stays on prime of market analysis, developments, newest expertise, and so on.
  • Lowering their carbon footprint and being an environmentally pleasant enterprise

 

Once more, spotlight how what you are promoting aligns with the values your goal market cares about most.

 

 

2 – A Differentiator

A consumer is studying your About part as a result of they’re making an attempt to reply the query: why you?

 

Why ought to they spend their cash with what you are promoting?

 

You don’t have to be reinventing the wheel to face out from opponents.

 

However you need to have the ability to level out one thing that makes what you are promoting and its merchandise barely completely different from all the opposite choices on the market.

>> Should you’re unsure what makes what you are promoting distinctive, this text might assist.

 

 

3 – A Profit

Your About part ought to talk the perk clients get shopping for from you, with out turning the part right into a gross sales pitch.

 

We’re not going for: “Shopping for from me means you’re supporting a small enterprise and permitting me to satisfy my artistic desires”.

 

As nice as that’s, serving to your desires come true isn’t actually a perk for them.

 

As a substitute, take into consideration the final options of your merchandise/enterprise/model, and what these options imply to your clients.

 

For instance:

  • If one of many options of my jewellery is it’s made with 24k gold, the advantage of that function (to the shopper) is that it’s going to maintain its worth.

 

  • If my artwork is modern in fashion, the profit to the shopper is that it helps them create a contemporary residing house.

 

  • If I promote aromatherapy candles, the profit could also be that they promote a way of calm and assist scale back stress.

 

You may additionally take into account:

  • What’s your goal market hoping to realize?
  • How does your goal market need to really feel?
  • Does your goal market have frustrations they’re hoping your merchandise will alleviate?

 

Give attention to one most important profit and work it into your story.

 

 

4 – Your Credentials

Your About part ought to construct belief with customers.

 

Sharing the coaching you’ve been by way of, your expertise, or what makes you certified to be promoting the merchandise you promote, helps construct that belief.

 

For instance, if I’m shopping for skincare merchandise from a small enterprise, I need to know that I can belief their merchandise on my pores and skin. I’m not essentially searching for a background in chemistry, however some form of reassurance that their components are protected or they know what they’re doing.

 

That assurance might come from the cleaning soap enterprise having a whole bunch of gross sales beneath its belt. Or they may share what number of years they’ve been making use of their very own merchandise to their pores and skin, or possibly even the hours of analysis they’ve completed to find out about conventional components and pure ones that supply related outcomes.

 

Credentials might even stem from a ardour for what you make.

 

For instance, somebody promoting artwork might not have an training in artwork, however maybe they’ve had an curiosity in artwork from a younger age and have been portray most of their life.

 

Or, somebody promoting jewellery might have a ardour for trend; staying on prime of the most recent developments by obsessively watching each crimson carpet occasion, having a subscription to a number of trend magazines, or attending trend reveals all year long.

 

Discover one thing that highlights why customers ought to belief your merchandise or enterprise, what makes your merchandise genuine, or what makes you a “chief” within the business.

 

 

5 – Branding

The best way you write your About part textual content ought to give off a sense or vibe. That vibe ought to be in step with your model.

 

Should you don’t have your model sorted but, merely take into consideration your goal market and the vibe, tone, language, and so on. they may need from a enterprise like yours.

 

For instance:

>> If I’m promoting jewellery to brides, they’d seemingly recognize a extra elegant {and professional} type of writing.

>> If I’m promoting to individuals who observe yoga, I could go for a extra relaxed tone and use fewer “formal” phrases.

>> If I’m promoting kids’s merchandise to oldsters, I might want my fashion of writing to be enjoyable, whimsical, and high-energy.

 

Should you preserve your model in thoughts as you write your About part, your writing could have extra character and can join along with your readers.

 

 

Etsy About Part search engine marketing (search engine marketing)

Engines like google are what match a consumer’s search time period to outcomes. Google is the most important search engine, however Etsy additionally has a search engine inside their web site.

 

Details about precisely how phrases are matched to outcomes won’t ever be totally shared. So it turns into a little bit of a guessing recreation for store homeowners.

 

The very best observe I wish to go by is assuming EVERYTHING issues relating to search engine marketing.

 

Does Etsy’s search engine scan your About part when making an attempt to find out in case your merchandise are a match for a consumer’s search? We’ll most likely by no means know.

 

However I consider, the extra the content material in your store follows a theme, the higher it’s for search engine marketing.

 

For instance, if I need my merchandise to point out in prime outcomes when somebody searches “bridal necklace set”, then my store ought to use “bridal”, “necklace”, “set”, and associated key phrases (e.g. wedding ceremony, earrings, present set, and so on.) greater than a few times. And my About part is an efficient alternative to include extra of these key phrases.

 

You don’t need to “key phrase stuff” (i.e. overuse key phrases in an unnatural means), however when writing your About part textual content, do take into account the key phrases you’d wish to rank for.

 

>> Learn extra about discovering the precise key phrases and Etsy search engine marketing right here.

 

 

Etsy About Me Template (& Examples)

Etsy doesn’t provide you with quite a lot of room to get artistic. When you will have an About web page in your web site, you will have more room and freedom so as to add eye-catching parts.

 

On Etsy, you possibly can add pictures, video, a headline, and textual content. So it’s vital to make use of this restricted house correctly.

 

Comply with the template under and attempt to think about you’re writing an e-mail to a good friend to inform them about what you are promoting.

 

This can allow you to write extra freely and with extra character.

 

Except your model may be very skilled and company, there’s no have to make this part too formal.

 

Have enjoyable and don’t overthink it. Write freely after which return in and edit.

 

 

1 – HEADLINE

The Etsy About part has a “story headline”. This ought to be a brief sentence that catches a reader’s consideration.

 

Consider this part as an e-mail topic line.

 

Once you’re sending an e-mail, you summarize what’s inside in a means that may get the recipient to open the e-mail.

 

Should you have been sending your About part in an e-mail to your customers, what sort of e-mail topic line would catch their consideration?

 

“Hello, I’m Erin. Welcome to my store” most likely wouldn’t make the reduce.

 

Take a look by way of your inbox and get impressed by the topic strains which have inspired you to open an e-mail.

 

The headline ought to be enterprise associated and it ought to catch a consumer’s consideration.

 

First, outline:

What’s your goal market most inquisitive about (because it pertains to your merchandise/enterprise)?

 

For instance, if I promote bathtub and physique merchandise, I need to outline why somebody is most inquisitive about my merchandise. That is likely to be:

  • Substances
  • Scents
  • Function (e.g. moisturizing)
  • Packaging
  • And so forth.

 

As soon as I decide the product function they’re most inquisitive about, then I’d get extra particular.

 

If I determine on “components” because the component my goal market is most inquisitive about, I’d then decide what form of components pique their curiosity and why.

 

That is likely to be: components derived from nature as a result of they attempt to stay a toxin-free way of life.

 

“Toxin-free” is the curiosity I’d need to deal with for my headline.

 

With that curiosity in thoughts, write a headline in your About part.

 

Examples:

  • Your elevator pitch – if you wish to go for extra conventional About textual content, chances are you’ll go for a brief sentence that describes what you promote.
    • Tub & Physique – Soaps infused with nourishing components derived from the ocean
    • Residence perfume – Hypoallergenic candles that enhance the air high quality in your house
    • Equipment – Crimson Carpet impressed jewellery
    • Residence Décor – Sustainable pillow collections for the Fashionable Farmhouse dwelling
    • Stationery – Plantable greeting playing cards to point out a cherished one, and the planet, you care

 

You don’t need to repeat what you’ve already shared in your store’s description, textual content overlay on pictures, and even in your Etsy store announcement (right here’s the best way to write an Etsy Store Announcement). However chances are you’ll put a special spin on what you promote in your About headline.

 

Alternatively, you might create an elevator pitch in your enterprise or model, as an alternative of 1 for what you promote.

 

  • What occurred to make you begin what you are promoting
    • Tub & Physique – My pores and skin was at its absolute worst
    • Residence perfume – I couldn’t determine what was triggering my allergic reactions
    • Equipment – I couldn’t consider the development I noticed on the Crimson Carpet
    • Residence décor – I used to be renting a run-down condo (and wanted a solution to make it really feel like dwelling)
    • Stationery – I all the time felt unhealthy about tossing birthday playing cards

 

 

  • A stunning reality about your business/merchandise/enterprise/model
    • Tub & Physique – The typical bar of cleaning soap incorporates X variety of components; my soaps include 3
    • Residence perfume – Many candles include components which are identified carcinogens 
    • Equipment – Most retailers take X months to convey you a brand new trend development; I convey them to you in X days.
    • Residence décor – The typical home-owner spends $X on ______ (artwork, pillows, lighting, and so on.)
    • Stationery – the common individual receives X variety of greeting playing cards every year

 

 

  • A mistake that impressed your merchandise/enterprise
    • Tub & Physique – I had unknowingly been damaging my pores and skin’s barrier
    • Residence perfume – I used to be filling my dwelling with dangerous fragrances
    • Equipment – I had no thought I used to be making such an enormous trend fake pas
    • Residence Décor – I remorse shopping for my dwelling décor from Goal
    • Stationery – I forgot to ship my mother a card on Mom’s Day

 

 

  • A frustration you share along with your goal market
    • Tub & Physique – I used to be so pissed off with the skincare product graveyard rising beneath my sink.
    • Residence perfume – I can’t stand when a candle loses its perfume half means by way of.
    • Equipment – I don’t need to wait months to have the ability to purchase the latest developments in jewellery.
    • Residence Décor – I’ve children. I want my throw pillows to be sturdy and washable, however look good.
    • Stationery – I like sending playing cards, however I hate to be wasteful.

 

 

  • What you’re impressed by or enthusiastic about
    • Tub & Physique – I’m impressed by the ocean and the way it may be therapeutic for the thoughts, physique, and soul.
    • Residence perfume – I spend my days researching how scents have an effect on moods.
    • Equipment – Over-the-top Crimson Carpet trend conjures up me
    • Residence Décor – I’m obsessive about Fixer Higher and eat, sleep, and breathe trendy farmhouse.
    • Stationery – I’m dedicated to doing my half to cut back waste and shield the planet.

*It’s vital that your viewers can also be impressed by or enthusiastic about the identical factor. In any other case, the knowledge isn’t related to them.

 

 

2 – CONNECTOR

You need to attempt to make a connection along with your reader instantly.

 

As you proceed to put in writing, it’s vital to ask your self:

>> Is that this related? (As in, does it relate to what you are promoting and why a client is in your store)

And

>> Does my goal market care?

 

Maintain the knowledge targeted in your merchandise/enterprise/model and associated to your goal market’s curiosity.

 

For instance, writing about how “my boredom at my 9-5 job influenced me to look into new methods to make cash, which resulted in me beginning a cleaning soap enterprise”, is not related to my goal market, or their curiosity in toxin-free residing.

 

Then again, a private story about how the toxins in my on a regular basis merchandise triggered a well being subject and impressed me to start out a cleaning soap enterprise is related to my goal market, and it incorporates their curiosity in toxin-free residing.

 

Tales join, are simple to learn, and maintain our curiosity.

 

As a substitute of writing a reality sheet (e.g. My identify is ____, I’m X years previous, I’m married with 3 children, and so on.), attempt telling an attention-grabbing story.

 

Think about you’ve simply been launched to somebody who shares the identical curiosity as you and so they need to hear about what you are promoting.

 

Now write an e-mail to them and take into account together with:

  • How what you are promoting began.

 

  • Who you created what you are promoting and merchandise for.

 

  • What you’re offering; assume larger image (e.g. it’s not about me promoting earrings, necklaces, and bracelets, however moderately, I need individuals to really feel as glamourous as celebrities really feel after they’re strolling the crimson carpet).

 

  • Why what you’re doing is vital to you – this may increasingly add a private component (e.g. I’m a single mother and need to construct a enterprise I can cross on to my daughter sooner or later) or it could incorporate your goal market’s curiosity (e.g. why I need others to make use of toxin-free skincare merchandise).

 

  • How your merchandise are made – most individuals who buy handmade are doing so as a result of they recognize the standard that tends to come back with it. Or that the merchandise aren’t made beneath unethical working circumstances, by a machine, or with low cost/dangerous supplies/components. You don’t have to provide a technical rationalization about every step your items undergo however attempt to share the highlights. For instance, if you happen to take additional time to analysis components, or hand choose every stone in your jewellery, or put additional care into assembling packages since they’re typically given as items, make sure you point out it.

 

You may additionally need to embrace:

  • The place you’re situated – in case your merchandise are associated to a location, touring, or your goal market has an curiosity in supporting native, chances are you’ll add a couple of sentences about the place what you are promoting operates (e.g. if I make soaps infused with components derived from the ocean, I could need to paint an image of my home close to the ocean, or my journey ventures to the ocean).

 

  • Once you began what you are promoting – a timeline may additionally be vital to what you are promoting’s story. For instance, if I’ve been making cleaning soap for a decade, I could need to share after I began my enterprise as a solution to construct belief with my readers. Then again, if I simply began my enterprise final week, I could depart that date out, as to not break their belief.

 

 

You may additionally work off your headline and:

  • Proceed telling the story of why you began what you are promoting.

 

  • Broaden on the stunning reality and the way it pertains to your merchandise/enterprise.

 

  • Clarify extra concerning the mistake you made and the way you corrected it with the merchandise you’ve made and the enterprise you’ve constructed.

 

  • Broaden on the frustration that triggered what you are promoting thought and the way what you are promoting/merchandise resolve the issue.

 

  • Share extra particulars about your curiosity or ardour and the way they relate to the merchandise you make.

 

 

3 – DIFFERENTIATOR

Share a sentence or two highlighting how your merchandise or enterprise are completely different.

 

This is usually a exhausting factor to outline and isn’t one thing you may make up on the spot.

 

Nonetheless, take a look at your opponents on Etsy and see if you will discover:

  • What’s completely different from opponents? Do you supply your supplies otherwise, or deal with completely different types/colours/scents/ and so on.?

 

  • Who does what you are promoting serve? It could be that your merchandise are made for a special goal market than your opponents.

 

  • What do you are feeling you do higher than your opponents? Your merchandise will not be a lot completely different, however are they higher ultimately?

 

  • What aren’t your opponents highlighting? For instance, serging seams often is the norm within the stitching business, but when opponents aren’t mentioning it, it offers a enterprise a chance to face out.

 

 

Examples:

  • What makes my _______ (merchandise/supplies/components/designs/and so on.) completely different is __________.

 

  • I/my merchandise/my enterprise focus(es) on _______________ (draw consideration to what you do otherwise/higher).

 

  • _______________ (what you do completely different/higher) is essential to me as a result of _______________.

 

  • My ___________ (e.g. supplies/components/designs/and so on.) are ___________ (how they’re completely different/higher).

 

  • I select _____________ (e.g. supplies/components/designs/and so on.) which are _________ (how they’re completely different/higher).

 

  • I need ___________ (the precise sort of individual you serve) to have/know/really feel/and so on. ____________ (the way you present one thing completely different/higher) (E.g. I need individuals who stay a toxin-free way of life to know they’re getting the most secure and only components after they purchase from me).

 

 

4 – BENEFIT

The profit is what you present to your clients, and also you need customers to concentrate on that worth. However in your About part, it may be a bit extra about you.

 

Inform your story concerning the worth or profit you need your merchandise and/or enterprise to offer and why.

 

It’s possible you’ll even share an expertise of yours and the pleasure/enjoyment/advantages/and so on. you get from utilizing your individual merchandise.

 

For instance, if I promote skincare merchandise, I could share my nighttime cleaning ritual and the precise steps and merchandise I take advantage of, what I like about every, and the way I really feel after. I could even paint a much bigger image profit (e.g. it’s not nearly having clear pores and skin, it’s a stress reliever to take these 10 minutes and pamper myself, guilt-free).

 

Or possibly it’s one thing you do, so your clients don’t must, however they reap the advantages of your labor.

 

For instance, maybe I like to spend time researching new developments in pure components and the advantages every supply. That in flip offers a profit to my clients as a result of they don’t must spend their time studying about new developments in pure skincare components and so they can belief that I’m bringing them the latest and most secure skincare developments.

 

Examples:

  • I spend my time ________________ (what you do to convey your clients extra worth) so that you simply ______________ (profit they obtain).

 

  • I’ve a ardour for ___________ (what you do that gives a profit) as a result of I need my clients to________________ (really feel/be/have/and so on.). (E.g. I’ve a ardour for researching what pure components have to supply as a result of I need my clients to have a toxin free skincare routine.)

 

  • I like to _______________ (expertise you will have/create when utilizing your merchandise) as a result of ______________ (profit/enjoyment you get from it). (E.g. I like to take 10 minutes every evening to dim the lights, wash my face, and therapeutic massage my pores and skin as I apply a serum as a result of I get into mattress feeling a lot extra relaxed.)

 

 

5 – CREDENTIALS

Even if you happen to’ve simply began what you are promoting, you need to have the ability to supply some credentials to customers.

 

It’s possible you’ll share (because it pertains to your merchandise):

  • Academic background
  • Programs, lessons, coaching you will have taken
  • Actual-life expertise you will have
  • Private traits that make you suited to supply the merchandise/run the enterprise you do

 

Take into consideration what makes you an “authority determine” in your space of experience.

 

Write a sentence or two explaining what qualifies you to be making the merchandise you do.

 

Examples:

  • Tub & Physique – I’ve been residing a toxin-free way of life and utilizing my skincare merchandise since I found my well being subject 5 years in the past. (Extra particulars)

 

  • Residence perfume – Earlier than I buy a perfume to make use of in my candles, I analysis the background of it, the way it’s made, and its advantages. (Extra particulars)

 

  • Equipment – I used to be voted greatest wearing highschool and am a private shopper for a lot of of my mates. I’ve all the time cherished trend and get pleasure from studying about new trend developments.

 

  • Residence Décor – I’ve taken a number of inside design programs on-line through the years and HGTV is all the time on at my home. My background and curiosity in inside design permits me to supply stunning items that add a contact {of professional} design to your property.

 

  • Stationery – Group has all the time been a energy of mine, and I’ve by no means forgotten to ship a birthday card 😉 That group interprets into creating helpful units of greeting playing cards, ensuring every order goes out in a well timed method, and following up to make sure you’re blissful along with your buy.

 

 

6 – CALL TO ACTION

If somebody has gotten to the top of your About part, they’re invested.

 

Give them just a little nudge in direction of shopping for by together with a name to motion.

 

It’s possible you’ll thank them for trying out your store and recommend what they need to do subsequent.

 

That is likely to be to:

  • Take a look at your favourite product – clarify what it’s, why it’s your favourite, and embrace a hyperlink to it.

 

  • Browse a piece – if there’s a kind of product that sells higher than the others or a kind of product that’s higher fitted to new clients, information customers in direction of that part of your store.

 

  • Get in contact – in case your merchandise have increased value factors and infrequently require extra “promoting”, chances are you’ll need to encourage customers to contact you to debate their wants or so you possibly can reply any questions they’ve.

 

 

I’m not huge on sharing social media hyperlinks. The reason is, it’s quite a lot of work to get a consumer to your Etsy retailer. That’s the purpose! So why drive them away?

 

Should you ship customers to social media, likelihood is, they’re going to get distracted as soon as there and received’t come again.

 

If in case you have a social media account that has a excessive conversion price, it could be price sharing a hyperlink to it.

 

However in any other case, do your greatest to maintain customers in your web page for longer.

 

The advantage of asking individuals to take a look at your social media pages is that you’ve a greater likelihood of staying in contact with them in the event that they don’t purchase.

 

Nonetheless, a e-newsletter is a MUCH higher choice relating to staying in contact.

 

You don’t want an internet site to start out a e-newsletter. You possibly can create a free touchdown web page utilizing a service like Mailchimp. That web page can merely be a picture, textual content to encourage individuals to enroll, and a kind to collect e-mail addresses.

>> Right here’s the best way to begin your e-newsletter shortly.

 

It’s possible you’ll even supply a perk to those that join (e.g. a promo code to get a small low cost on their first order, or a free obtain, corresponding to a present fashion information).

 

 

Etsy About Part Don’ts

Listed below are a couple of don’ts to contemplate as effectively:

 

Don’t make it a gross sales pitch

Your About part ought to preserve the patron in thoughts, and it ought to assist promote your merchandise. Nonetheless, it ought to not sound like a gross sales pitch.

 

It’s a extra delicate means of promoting your self/your organization/your merchandise.

 

You possibly can virtually consider it because the dialog a enterprise proprietor might need with somebody after they’re at a cocktail party and somebody asks them what they do.

 

They’re not making an attempt to promote their product on the dinner, they’re simply making dialog (and possibly making an attempt to make themselves/their enterprise sound spectacular;).

 

 

Don’t make it exhausting to learn

In the present day’s on-line shopper scans. Large blocks of textual content are exhausting to scan, so break your About part into quick paragraphs.

 

 

Don’t get too company

There’s one thing about writing textual content for a enterprise that makes individuals overthink and overcomplicate the content material.

 

You don’t have to make use of huge fancy phrases or be too inflexible along with your writing (until that’s a part of your model).

 

You additionally don’t have to give you a intelligent solution to say one thing easy.

 

Write as you’d converse, or as if you’re having a dialog along with your good friend.

 

And bear in mind, you’re writing in your customers, not your colleagues.

 

It’s possible you’ll know what sure phrases imply (e.g. serging seams, chilly processing cleaning soap, triple plated jewellery, and so on.), however these phrases might not imply something to the common client.

 

 

Don’t share irrelevant data

It’s okay to incorporate some data that reveals your human facet, however sharing your favourite film, drink, and ice cream taste seemingly isn’t worthwhile to the individual studying your About part.

 

Maintain the knowledge related to what you are promoting and your customers.

 

 

Don’t damage perceptions

Don’t damage the great perceptions your customers might have already got about what you are promoting with data, images, or movies that aren’t on-brand.

 

It’s possible you’ll be engaged on what you are promoting in the midst of the evening within the nook of your basement, however your customers don’t have to know that.

 

What sort of workspace or atmosphere would possibly your goal market need to think about their stunning items being made in?

 

Paint that image for them, whether or not it’s fully true or not.

 

You don’t must lie, however some data could also be higher overlooked.

 

For instance, sharing that I’ve a full-time job, 2 children, and am making my merchandise in a nook of the basement in the midst of the evening is just not helpful.

 

As spectacular as my side-hustle is likely to be to different enterprise homeowners, to a client, it creates the phantasm that their items are being shortly slapped collectively on the finish of an extended day.

 

Assist paint the image your goal market needs to see.

 

 

 

The place is the About web page on Etsy?

When utilizing the cell app, the About web page is discovered by clicking the “About” tab on the prime of the display screen, when in a store.

 

When on a desktop laptop, there may be an About part discovered on the backside of a store web page, after the opinions.

 

 

How do you edit an Etsy About part?

To edit an Etsy About part:

  1. Click on “store supervisor”
  2. Underneath SALES CHANNELS within the left panel, click on the pencil icon subsequent to your store identify
  3. Scroll to the About part

 

 


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