Robin Kramer has the trade expertise and distinctive skill to have a look at an artist’s work and advocate sensible steps they will take to enhance their enterprise. She began Crimson Boot Consulting in 2010 and co-founded Flourish & Thrive Academy for jewellery designers in 2012. Within the Jewellery Artist podcast, Robin and I discuss mentoring and being mentored. We additionally talk about ideas for rising your enterprise.
Pay attention now:
Step by Step
Robin helped develop Dogeared from a small firm into a widely known jewellery model with gross sales development over 800% within the 5 years she was there. An essential takeaway from this quick and livid time was the significance of speaking and taking issues step-by-step. When the corporate was smaller, they may afford to cope with laptop points or buying errors. However implementing extra construction and procedures helped them develop efficiently. Robin’s recommendation for jewellery artists transferring from a “solopreneur” mannequin to having workers is to doc “recipes” or step-by-step guides so everyone seems to be on the identical web page as the corporate grows.
Be a Helper
Robin believes in serving to your clients discover you, get to know you, and fall in love along with your jewellery. She recommends attending to know as a lot as you may about your “dream consumer,” or your perfect buyer. By figuring out your dream consumer, you may attain out to them on all of the platforms they use, from e-mail to texting, social media, or good old school mail. She recommends utilizing messaging that clearly conveys what you do as a jewellery artist and helps them perceive what you need them to do, whether or not that’s steps to taking part in a advertising and marketing promotion or just making a purchase order.
On the Highway Once more with Jewellery Artists
Crimson boots are Robin’s signature footwear. She’s excited to be taking them on the highway once more now that venues are reopening. Robin admits that she thrives on the power and connections that occur at in-person occasions. She attended NY Now final summer season, the place she led a particular tour for designers who wished to study ideas for exhibiting on the present. Robin additionally attended @meleetheshow and was impressed with the curated superb jewellery present. Upcoming stops embody a mastermind gathering in Minneapolis, consumer conferences in Los Angeles, and a cease in Sausalito. She typically combines work-related journey with visits to household and pals and is grateful for frequent alternatives to do each.
Let the great thing about love be what you do – Rumi
After I requested Robin what she does to handle herself within the midst of her hectic schedule, she mentioned she workout routines day by day however that loving her job contributes immensely to her happiness. We agreed that it’s energizing to work with jewellery artists who put a lot of themselves into their work. Catch Robin’s Jolt of Pleasure Zoom calls, particulars on Instagram @redbootgal.
Katie Hacker, host of Jewellery Artist podcast
All photographs courtesy of Crimson Boot Consulting.