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Jewellery Artist Podcast with Robin Kramer: Y’all Prepared for This? | Jewellery Artist | The Artwork and Enterprise of Jewellery Making


Robin Kramer has the trade expertise and distinctive skill to take a look at an artist’s work and advocate sensible steps they will take to enhance their enterprise. She began Crimson Boot Consulting in 2010 and co-founded Flourish & Thrive Academy for jewellery designers in 2012. Within the Jewellery Artist podcast, Robin and I speak about mentoring and being mentored. We additionally focus on suggestions for rising your corporation.

Robin Kramer Red Boot Consulting
Robin Kramer, Crimson Boot Consulting

Pay attention now:

Step by Step

Robin helped develop Dogeared from a small firm into a well known jewellery model with gross sales development over 800% within the 5 years she was there. An vital takeaway from this quick and livid time was the significance of speaking and taking issues step-by-step. When the corporate was smaller, they might afford to cope with laptop points or buying errors. However implementing extra construction and procedures helped them develop efficiently. Robin’s recommendation for jewellery artists shifting from a “solopreneur” mannequin to having staff is to doc “recipes” or step-by-step guides so everyone seems to be on the identical web page as the corporate grows.

Melissa Joy Manning presents a curated collection of ethically produced, socially responsible jewelry.
Melissa Pleasure Manning presents a curated assortment of ethically produced, socially accountable jewellery.

Be a Helper

Robin believes in serving to your clients discover you, get to know you, and fall in love along with your jewellery. She recommends attending to know as a lot as you may about your “dream consumer,” or your very best buyer. By figuring out your dream consumer, you may attain out to them on all of the platforms they use, from e mail to texting, social media, or good old school mail. She recommends utilizing messaging that clearly conveys what you do as a jewellery artist and helps them perceive what you need them to do, whether or not that’s steps to collaborating in a advertising and marketing promotion or just making a purchase order.

red boots Robin Kramer
Robin selected her enterprise identify primarily based on a buddy’s suggestion that pink boots are the important thing to her model.

On the Street Once more with Jewellery Artists

Crimson boots are Robin’s signature footwear. She’s excited to be taking them on the street once more now that venues are reopening. Robin admits that she thrives on the vitality and connections that occur at in-person occasions. She attended NY Now final summer time, the place she led a particular tour for designers who needed to be taught suggestions for exhibiting on the present. Robin additionally attended @meleetheshow and was impressed with the curated high-quality jewellery present. Upcoming stops embody a mastermind gathering in Minneapolis, consumer conferences in Los Angeles, and a cease in Sausalito. She usually combines work-related journey with visits to household and pals and is grateful for frequent alternatives to do each.

jewelry artist friends
Within the inexperienced room at Beads, Baubles and Jewels: Robin with jewellery artists Julie Sanford, Katie Hacker, Brenda Schweder, and Tamara Honaman.

Let the fantastic thing about love be what you do – Rumi

After I requested Robin what she does to deal with herself within the midst of her hectic schedule, she mentioned she workout routines daily however that loving her job contributes immensely to her happiness. We agreed that it’s energizing to work with jewellery artists who put a lot of themselves into their work. Catch Robin’s Jolt of Pleasure Zoom calls, particulars on Instagram @redbootgal.

Pleased listening,
Katie Hacker, host of Jewellery Artist podcast

All pictures courtesy of Crimson Boot Consulting.

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